Jonathan M. Tisch Center of Hospitality

International and Cross-Cultural Marketing Strategies

This course analyzes international and cross-cultural marketing strategies in hospitality and tourism industries. Students will analyze marketing challenges and opportunities in global, international, and cross-cultural settings, and they will develop effective and efficient marketing strategy solutions. Topics to be covered include international and cross-cultural market analyses, plans, strategies, product, price, distribution and promotion decisions. Cross-cultural environment analysis and management styles.
Course Number
Associated Degrees