Jonathan M. Tisch Center of Hospitality

Business Fundamentals

An examination of business fundamentals and strategies, management principles and organizational structures from business, human, legal, global and financial perspectives. The course covers key areas of business fundamentals including human resources, leadership, employee motivation, consumer behavior, pricing, distribution, business ethics, business lifecycles, risk analysis, franchising and management contracts, industry best practices and government regulations. Students will apply Blue Ocean Strategy principles into a hospitality or tourism business.
Course Number
Associated Degrees