Strategic International Marketing

The goal of this course is to enhance student understanding of Strategic International Marketing, and its fundamental importance and contribution to todays businesses or operation of any size. Course objectives include providing a background in international business and economics, human resources, cultural issues and interrelationships, and business decision processes in product planning, marketing, and organizational planning, structure, goals, and performance. These objectives of necessity also include development of strategic international managerial skills appropriate to strategic planning, marketing and sales policy, and implementation of the organizations goals. The increasing international and multinational nature of business activities drives the necessity to recognitize the management aspects of this increasingly important field. Effort will be made to recognize current and evolving interests and trends.??