Marketing and Public Relations

Innovation Capstone

For the final Capstone course, students will be required to develop, pitch and defend an innovation that can be applied to drive growth in their industry/category of choice. The proposed applied innovation needs to be an idea or strategy/approach not currently in use in that particular industry and designed to solve a real problem and/or generate growth. This Capstone project will be featured as the epilogue of the e-portfolio students have been building over the entire course of the program, and serve as evidence of their ability to apply course learnings to solve real-world challenges and drive growth in a particular industry/category. Students will need to pitch and defend their applied innovation idea to a panel of faculty and external CMOs as well as CFOs during the Global Intensive Week at the end of the semester.
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Associated Degrees