Marketing and Public Relations
For the final Capstone course, students will be required to develop, pitch and defend an innovation that can be applied to drive growth in their industry/category of choice. The proposed applied innovation needs to be an idea or strategy/approach not currently in use in that particular industry and designed to solve a real problem and/or generate growth. This Capstone project will be featured as the epilogue of the e-portfolio students have been building over the entire course of the program, and serve as evidence of their ability to apply course learnings to solve real-world challenges and drive growth in a particular industry/category. Students will need to pitch and defend their applied innovation idea to a panel of faculty and external CMOs as well as CFOs during the Global Intensive Week at the end of the semester.