Marketing and Public Relations

Developing Breakthrough Product Innovations Faster with Design Thinking

Influenced by the disciplines of industrial design and software development, a new set of competencies are driving a profound change in how we think about work, and how new products and services get developed. Students in this course develop the core skills and approaches to design thinking and evaluate how this can be applied creatively to the process of problem solving - focusing on what is desirable from a customer¿s point of view and how to quickly ideate and prototype technologically feasible and economically viable solutions. This course will introduce students to the creative tools that designers use to address a range of challenges, along with the core principles of Agile that enable software developers and other project managers to move programs rapidly forward to development of working solutions. Students will have the opportunity to apply these design techniques and product management approaches to address their current business challenges.
Course Number
Associated Degrees