Marketing and Public Relations

Industry Primers

Students will deepen their knowledge in a specific industry by taking an asynchronous online course that provides an intensive primer of key concepts, trends, issues and applications for a specific industry. These courses are ideal for industry-switchers or those working in adjacent functions, or those who just want a deeper understanding of other industries. Courses will include a review of the fundamentals specific to each industry including terminology, key operational processes, consumer/market dynamics and a historical review of developments that have shaped and transformed the industry¿s business model(s). Students will be provided a holistic overview of the current state of the industry, as well as the latest thinking on future trends and issues. Content will be developed by leading industry and academic experts and feature perspectives from current and former CMOs and CCOs. Students will be able to choose initially from the following concentrations: Healthcare/Pharma, Travel/Tourism, Luxury/Fashion, and Media/Entertainment.
Course Number
Associated Degrees