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Certificate in Media Relations Management

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Master modern media relations

Build the skills to manage modern media relations across paid, earned, shared, and owned channels through a certificate that emphasizes strategy, impact, and ethics. Learn to craft and pitch compelling content, partner with influencers, and integrate CSR and purpose-driven storytelling to strengthen reputation, stakeholder trust, and measurable communication results.

 

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Format

Online

Requirements

4 courses

Estimated Total Certificate Cost

$3,802

*Based on course prices for AY 26-27, subject to change.

Why this certificate?

Master Media Relations

Seamlessly blend paid, earned, shared, and owned media into a single, high-performing strategy.

Cut Through the Noise of a Splintered Media Landscape

Cultivate high-value relationships across legacy, independent, and social channels to elevate brand visibility and earn lasting public credibility in an information-overloaded world.

The Ultimate Career Boost

Craft strategic media plans, deploy AI-enhanced content, and lead crisis-ready, purpose-led organizations.

Build Trust

In an information-overloaded world, learn the art of cultivating high-value media relationships to elevate brand visibility and earn lasting credibility.

Prove Your Impact with Data

Stop guessing and start quantifying; master analytics to translate media attention and sentiment into actionable insights that prove strategic value.

Amplify Your Strategic Edge

Harmonize traditional media relationship building with multimodal AI systems and social engagement tracking.

What You'll Study

4 COURSES REQUIRED (MAY TAKE ALL IF DESIRED)
Creating Compelling Content for Shared and Owned Media

The PESO Model, created by Gini Dientrich, is an integrated marketing approach that consists of four major communication types: Paid, Earned,...

Fall 2026
Creating Compelling Content for Paid and Earned Media

The PESO Model, created by Gini Dientrich, is an integrated marketing approach that consists of four major communication types: Paid, Earned,...

Fall 2026
Corporate Social Responsibility and Purpose-Driven Communication

Corporate Social Responsibility (CSR) emphasizes a company’s commitment to ethical practices, environmental stewardship, and positive...
Working with the Media

Media is infinite. Audiences are splintered. Attention is limited. How does a Public Relations professional elevate and maintain public...

Fall 2026
Crisis & Reputation Management

This course equips students with strategic frameworks and practical tools to anticipate, plan, navigate, and recover from organizational crises...
Measuring the Impact of Media Attention and Social Engagement

Measuring media and social engagement is essential in public relations, as it shows whether communication efforts are working and reaching the...
The Business of Influencer Communication

This course explores the rapidly evolving creator economy and its influence across both B2C and B2B industries. Students learn how leading...

Fall 2026
AI for Marketing and Communications: Generative Creativity & Content Innovation

This course explores the impact of Artificial Intelligence (AI) on user interface (UI) and user experience (UX) design, branding, and digital...

Fall 2026
Media Relations: Present and Future

Learn how a publicist appeals to the minds that matter most.

Spring Fall Summer
Social Media Content Creation

Learn how to translate a strategic vision into social media content, using media, design, story, and platform-specific best practices.

Spring Fall Summer
Social Media Marketing Analytics

Gain an understanding of the key principles of marketing analytics as applied to social media.

Spring Fall Summer
Public Relations: The Principles of the Practice

Analyze the principles and ethical components underlying the management of a sound public relations program.

Spring Fall
Introduction to Corporate Social Responsibility

Track the growth of corporate social responsibility (CSR), and examine the multidimensional ways that CSR programs are implemented today.

Fall Summer
Amplifying the Brand Promise

Learn how to incorporate social media tactics as part of a broad-based integrated marketing strategy and break out of the advertising sea of noise.

Spring Summer
Writing Across Media

Learn to write across all forms of media and to get results, including higher search positions, more click-throughs, and increased transactions.

Spring Fall Summer

Frequently Asked Questions (FAQs)

Certificate Specifics

Earn a Certificate in Media Relations Management to gain the skills required to manage modern media relations across paid, earned, shared, and owned channels. Master media strategy that emphasizes impact and ethics. Craft and pitch compelling content, partner with influencers, and integrate CSR and purpose-driven storytelling to strengthen reputation, stakeholder trust, and measurable communication results.

  • Learn How to Strengthen Brand Reputation and Trust

  • Earn Results with More Effective, Integrated Communications

  • Master Media to Deliver Measurable Impact on Business Outcomes

  • Gain Access to NYU Libraries (with the NYU Card)

  • Receive NYU Computer Store educational discount pricing

  • Get invitations to NYU SPS events

  • Save with 10% discount on classes taken as part of the Certificate

There is no application process to get started. To begin the registration process, you need to complete the Declare Candidacy form.

 

You will receive both a digital badge and a hard copy of your certificate after completing the courses.