Media is infinite. Audiences are splintered. Attention is limited. How does a Public Relations professional elevate and maintain public interest, earn credibility, and build organizational reputation in an information-overloaded world? In this class, learn how to enhance visibility and influence by cultivating relationships with a broad mix of external media outlets including legacy, independent and social, as well as increase public interaction with owned and operated channels of communication. Students develop techniques for creating successful media outreach strategies that may be scaled and applied to every Public Relations campaign.
Continuing Education Units (CEU) : 2.5
You'll walk away with
- By the end of this course students will be able to:
- Appraise the value of paid, earned, shared and owned media in a media outreach plan
- Develop research-based, measurable objectives and identify media-related audiences
- Strategically target media and develop media pitches to achieve objectives
- Develop relevant and click-worthy content for a variety of text, audio and visual media platforms
- Prepare a media outreach strategy for a product, person or organization
Upcoming courses
Registration is recommended at least three weeks before the course start date.
Upcoming courses
Registration for this course is closed.
Certificates that include this course
Earn a discount on courses by declaring your candidacy for a certificate.