Corporate Social Responsibility and Purpose-Driven Communication

Corporate Social Responsibility (CSR) emphasizes a company’s commitment to ethical practices, environmental stewardship, and positive community impact beyond corporate financial obligations. Embracing CSR strengthens long-term organizational resilience and fosters trust among stakeholders in an interconnected and socially conscious world.

This course presents the evolution of CSR from its initial shared value paradigm to its current form, in which technology and social impact are driving forces. Students learn to analyze how CSR programs are integrated into marketing efforts and how to demonstrate the advantages and disadvantages of purposeful CSR.
Continuing Education Units (CEU) : 0

You'll walk away with

• By the end of this course, students will be able to:
• Apply social conversational analysis to evaluate how brands, stakeholders, and consumers discuss purpose, CSR initiatives, and social impact across digital platforms.
• Assess the different approaches firms take to integrating CSR, purpose-driven strategy, and cause marketing into their business, communications, and stakeholder-engagement efforts.
• Evaluate the contribution that an integrated social strategy has on brand trust, reputation, stakeholder engagement, and measurable social-impact outcomes.
• Develop plans to deploy integrated social media tactics to support CSR initiatives, purpose campaigns, and cause-related communications.
• Examine how socially enabled consumer engagement influences organizational reputation, drives purpose-led behavior change, and shapes public expectations of corporate responsibility.