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Marketing and Public Relations Certificate in Strategic Media Communications

Diploma Description

Marketing and public relations are moving to become a unified industry. The two disciplines work in tandem to produce communication solutions that directly affect a company’s bottom line. The Certificate in Strategic Media Communications serves to provide foundational public relations knowledge for anyone interested in PR, but it also is ideally suited for marketing professionals who need public relations knowledge to remain current in their industry. The certificate can be achieved in two semesters but must be completed within one year.

Upon completion, students will be able to create practical public relations solutions that positively affect a company’s bottom line, explain how public relations principles are critical to the success of any organization, and examine current events through the lens of PR challenges and opportunities.

You'll Walk Away With

  • Practical public relations solutions to affect a company's bottom line
  • The ability to explain how public relations principles are critical to the success of any organization
  • The skills to examine current events through the lens of public relations challenges and opportunities

Earn a 10% DISCOUNT* on courses by declaring your candidacy for the Certificate in Strategic Media Communications.

 

Program Curriculum

COURSES THAT GIVE YOU THE SKILLS AND TRAINING YOU NEED TO START YOUR NEW CAREER

Program Curriculum

COURSES THAT PROVIDE FOUNDATIONAL INFORMATION IN THE FIELD WITH OPTIONS TO SPECIALIZE IN AN AREA RELEVANT TO YOUR NEEDS

All Courses Required

REQUIRED FOR CERTIFICATE - COMPLETE ANY 4 COURSES

Complete 2

Media Relations: Present and Future

Learn how a publicist appeals to the minds that matter most.

0 sections

Social Media Marketing Analytics

Gain an understanding of the key principles of marketing analytics as applied to social media.

2024 Summer
+ 1 more semester
2 sections

Introduction to Corporate Social Responsibility

Track the growth of corporate social responsibility (CSR), and examine the multidimensional ways that CSR programs are implemented today.

2024 Fall
1 section

Public Relations: The Principles of the Practice

Analyze the principles and ethical components underlying the management of a sound public relations program.

2024 Summer
+ 1 more semester
2 sections

Writing Across Media

Learn to write across all forms of media and to get results, including higher search positions, more click-throughs, and increased transactions.

0 sections

General Admission Requirements

For those who have completed some college Completion of 32 credits with at least 2 years work experience OR 60 credits with no work experience required

Media Relations: Present and Future

Learn how a publicist appeals to the minds that matter most.

0 sections

Social Media Marketing Analytics

Gain an understanding of the key principles of marketing analytics as applied to social media.

2024 Summer
+ 1 more semester
2 sections

Introduction to Corporate Social Responsibility

Track the growth of corporate social responsibility (CSR), and examine the multidimensional ways that CSR programs are implemented today.

2024 Fall
1 section

Public Relations: The Principles of the Practice

Analyze the principles and ethical components underlying the management of a sound public relations program.

2024 Summer
+ 1 more semester
2 sections

Writing Across Media

Learn to write across all forms of media and to get results, including higher search positions, more click-throughs, and increased transactions.

0 sections