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Marketing and Public Relations Certificate in Strategic Media Communications

Diploma Description

To earn a certificate, students must declare their candidacy at the start of their program of study. To do so, please use the button above.

Marketing and public relations are moving to become a unified industry. The two disciplines work in tandem to produce communication solutions that directly affect a company’s bottom line. The Certificate in Strategic Media Communications serves to provide foundational public relations knowledge for anyone interested in PR, but it also is ideally suited for marketing professionals who need public relations knowledge to remain current in their industry. This certificate consists of two required foundational courses and two electives and is expected to take up to two semesters to complete. Upon completion, students will be able to create practical public relations solutions that positively affect a company’s bottom line, explain how public relations principles are critical to the success of any organization, and examine current events through the lens of PR challenges and opportunities.

Must be completed within

3 years

Program Curriculum

COURSES THAT GIVE YOU THE SKILLS AND TRAINING YOU NEED TO START YOUR NEW CAREER

Program Curriculum

COURSES THAT PROVIDE FOUNDATIONAL INFORMATION IN THE FIELD WITH OPTIONS TO SPECIALIZE IN AN AREA RELEVANT TO YOUR NEEDS

REQUIRED COURSES

All Courses Required

Writing Across Media

Learn to write across all forms of media and to get results, including higher search positions, more click-throughs, and increased transactions.

2020 Fall
1 section

Public Relations: The Principles of the Practice

Analyze the principles and ethical components underlying the management of a sound public relations program.

2020 Fall
1 section

ELECTIVES

Complete 2

Media Relations: Present and Future

Learn how a publicist appeals to the minds that matter most.

2020 Fall
1 section

Social Media Marketing Analytics

Gain an understanding of the key principles of marketing analytics as applied to social media.

2020 Fall
1 section

Introduction to Corporate Social Responsibility

Track the growth of corporate social responsibility (CSR), and examine the multidimensional ways that CSR programs are implemented today.

2020 Fall
1 section

Public Relations Writing for International Professionals in a Globalized Marketplace

Develop strategies for creating and delivering more effective written communication for a globalized economy.

2020 Fall
1 section

General Admission Requirements

For those who have completed some college Completion of 32 credits with at least 2 years work experience OR 60 credits with no work experience required

Writing Across Media

Learn to write across all forms of media and to get results, including higher search positions, more click-throughs, and increased transactions.

2020 Fall
1 section

Public Relations: The Principles of the Practice

Analyze the principles and ethical components underlying the management of a sound public relations program.

2020 Fall
1 section

Media Relations: Present and Future

Learn how a publicist appeals to the minds that matter most.

2020 Fall
1 section

Social Media Marketing Analytics

Gain an understanding of the key principles of marketing analytics as applied to social media.

2020 Fall
1 section

Introduction to Corporate Social Responsibility

Track the growth of corporate social responsibility (CSR), and examine the multidimensional ways that CSR programs are implemented today.

2020 Fall
1 section

Public Relations Writing for International Professionals in a Globalized Marketplace

Develop strategies for creating and delivering more effective written communication for a globalized economy.

2020 Fall
1 section