Marketing and Public Relations Certificate in Strategic Media Communications

Marketing and public relations are moving to become a unified industry. The two disciplines work in tandem to produce communication solutions that directly affect a company’s bottom line. The Certificate in Strategic Media Communications serves to provide foundational public relations knowledge for anyone interested in PR, but it also is ideally suited for marketing professionals who need public relations knowledge to remain current in their industry. This certificate consists of two required foundational courses and two electives and is expected to take up to two semesters to complete. Upon completion, students will be able to create practical public relations solutions that positively affect a company’s bottom line, explain how public relations principles are critical to the success of any organization, and examine current events through the lens of PR challenges and opportunities.