This course surveys the cohesive landscape of social media as the core sustenance of digital performance in business and marketing. Gain a high-level overview of metric tools, as well as a detailed analysis of actionable insights essentially to formulate measurable gain with a heavy investment on the navigation and usage of social media in that process for ROI achievement. One of the most important factors in social media analytics is qualified data. As a community, market researchers often become inundated and overwhelmed with big data. Big data attempts to dissect core characteristics and behaviors of transactional users of the Internet through landing pages, web platforms, integrated mobile applications, social media, digital advertisements, and information-rich user- and influencer-generated content. The key is to determine which data is the most qualified to achieve company-wide marketing goals.
This course may only be applied toward one (1) NYU SPS Continuing Education certificate.
Continuing Education Units (CEU) : 2.5

You'll walk away with

• The ability to apply metrics to various social media campaigns
• A working knowledge of the social measurement tools landscape
• The ability to identify and analyze behaviors of transactional users of the Internet
• The skills to analyze digital initiatives and measurable objectives as they relate to that data

Ideal for

• Professionals interested in building a strong foundation for a career in social media marketing
• Students seeking to explore core concepts in social media marketing analytics