Bruce L Myers
Adjunct Assistant Professor
Marketing and Public Relations
- BFA, Montclair State College
- MA, New York University
- PHD, New York University
Earned Doctorate in Graphic Communications (NYU Steinhardt School of Education, ’04) with over thirty-five years of extensive industry experience as an educator, product trainer, and proven top-performing sales professional. Currently serve as Resident Associate Professor and Department Academic Chair in the Department of Graphic Media Science and Technology at Rochester Institute of Technology teaching graduate and undergraduate courses in color management and control, materials, processes, quality assurance and ink formulation, as well as serve as Department Chair, Graduate Director, and Undergraduate Director. Previously served as a resident professor in Graphic Communications at a New Jersey State University and served over twenty years as an Adjunct Assistant Professor teaching research, capstone, and theoretically-based Graphic Communications concepts at New York University. Industry experience includes over fourteen years at X-Rite, Incorporated and over eleven years at Agfa Corporation.
Frequent speaker at various industry events both domestically and abroad, and published in academic and industry trade press. Relevant international speaking and training experience includes various industry events and institutions in the People’s Republic of China, including the printing programs at major Universities in Beijing, Shanghai, and The Advanced Printing Technology Centre Ltd (APTEC) in Hong Kong, and the China Print International Printing Technology Exhibition in Beijing.
Developed and executed technical sales training curricula for digital imaging, color management and advanced color measurement techniques for X-Rite Incorporated employees and dealers. Sold and implemented color measurement solutions programs to brand managers at major consumer packaging organizations. Wrote technical specification manuals, prepared and presented the color quality control programs to major international brand owners and packaging vendors, and oversaw adoption of brand color management initiatives.
Areas of specific technical expertise include color management, statistical process control, quality management, quantitative research design and analysis.