David Vinjamuri

David Vinjamuri is an adjunct Associate Professor of Marketing at NYU where he teaches graduate students and is also President of ThirdWay Brand Trainers, whose clients over the last 16 years include American Express, Marriott, The U.S. Army, Navy and Commerce Department. David is the author of Library Space Planning: A PLA Guide (ALA, 2019), Accidental Branding: How Ordinary People Build Extraordinary Brands (Wiley, 2008) and two novels. David is a passionate advocate for public libraries and has audited over fifty libraries for space design efficiency in the past five years. He has been named as the inspiration for the Soon to Be Famous Illinois Author Contest which won the John Cotton Dana Library Public Relations Award in 2015. David will be presenting at ALA 2022 in Washington, D.C. on “Ethnographic Design: Creating Culturally Centered Library Spaces.”

David has been quoted as an expert on brands in The New York Times, The Wall Street Journal, USA Today, BusinessWeek, US News and World Report, BusinessWeek and Investor’s Business Daily. David has contributed to BrandWeek, Advertising Age, Library Journal and Publisher’s Weekly and wrote the “Brand Truth” column online for Forbes which attracted over 1 million readers in 10 years. He has appeared as a brand expert on PBS Marketplace, CBS News, BBC World, Fox Business News, Bloomberg TV and MSNBC.

David was formerly a corporate manager and marketer at Johnson & Johnson, Coca-Cola, Citigroup and DoubleClick. David graduated with High Honors from Swarthmore College and was a Citicorp/Walter Wriston Scholar at The Fletcher School of Law and Diplomacy at Tufts University, where he completed his Master’s degree.