David Vinjamuri

Adjunct Associate Professor

Marketing and Public Relations

  • BA, Swarthmore College
  • MA, The Fletcher School of Law & Diplomacy
Contact Info

David Vinjamuri is an adjunct Associate Professor of Marketing at NYU where he teaches graduate students and is also President of ThirdWay Brand Trainers, whose clients over the last 16 years include American Express, Marriott, The U.S. Army, Navy and Commerce Department. David is the author of Library Space Planning: A PLA Guide (ALA, 2019), Accidental Branding: How Ordinary People Build Extraordinary Brands (Wiley, 2008) and two novels. David is a passionate advocate for public libraries and has audited over fifty libraries for space design efficiency in the past five years. He has been named as the inspiration for the Soon to Be Famous Illinois Author Contest which won the John Cotton Dana Library Public Relations Award in 2015. David will be presenting at ALA 2022 in Washington, D.C. on “Ethnographic Design: Creating Culturally Centered Library Spaces.”

David has been quoted as an expert on brands in The New York Times, The Wall Street Journal, USA Today, BusinessWeek, US News and World Report, BusinessWeek and Investor’s Business Daily. David has contributed to BrandWeek, Advertising Age, Library Journal and Publisher’s Weekly and wrote the “Brand Truth” column online for Forbes which attracted over 1 million readers in 10 years. He has appeared as a brand expert on PBS Marketplace, CBS News, BBC World, Fox Business News, Bloomberg TV and MSNBC.

David was formerly a corporate manager and marketer at Johnson & Johnson, Coca-Cola, Citigroup and DoubleClick. David graduated with High Honors from Swarthmore College and was a Citicorp/Walter Wriston Scholar at The Fletcher School of Law and Diplomacy at Tufts University, where he completed his Master’s degree.

Jun 01 2020

Reopening Under COVID-19: A Space Planning Approach

By Public Libraries
Mar 20 2019

The Hidden Opportunities of Branding in a Recession

By The European Financial Review
Jan 01 2019

Library Space Planning: a PLA Guide

By Public Library Association
Oct 01 2015

Activate Partners to Grow Circ.

By Library Journal
Apr 01 2015

Building a Display-Driven Strategy

By Library Journal
Aug 21 2012


By ThirdWay
Oct 01 2011

Brand Truth

By Forbes
Mar 01 2011

Want to Open a Dialogue with Consumers? Start from Within

By AdAge
Jul 01 2008

Dragnet Meets The Drive-Thru: Arbyâ¿¿s is on a Mission

By Brandweek
Jun 01 2008

Accidental Branding: How Ordinary People Build Extraordinary Brands

By Wiley
May 26 2008

Launch Products Like Entrepreneurs

By AdAge
Jul 01 2006

The Strategy of Market Leaders

By ICFAI University Press
May 01 2006

The Profession of Denial: The US Motion Picture Industry Makes Old Mistakes

By ICFAI University Press
Apr 01 2006

The Demise of Network Television Model in the US: Causes and Consequences

By ICFAI University Press
Mar 01 2006

Gillette Fusion and the Fine Art of the Con

By ICFAI University Press
Nov 01 2004

Whatâ¿¿s in a Name â¿¿ Branding Comes to the Nonprofit World

By Journal for Nonprofit Management