NYU SPS Executive Education Certificate programs provide individuals with the skills they need to make an immediate impact in the workplace while achieving their own professional goals. These programs build competencies that are specific to industry, contributing to improved outcomes that can be seen in the work product right away. Our Certifiates also offer professionals a valuable credential that increases their value within their organizations as well as in the broader marketplace.
Executive Education Certificates
Advanced Digital Marketing Strategies and Tactics in Hospitality
Program Description
This is a three-part program where participants learn strategies and tactics in the three digital marketing categories:
- Guest Engagement Marketing
- Guest Acquisition Marketing
- Guest Retention Marketing
After completing this program, participants will:
- Develop successful digital marketing strategies in hospitality to successfully engage, acquire, and retain hotel guests throughout the Customer Digital Journey
Learn how to budget for, create, launch, and manage effectively and efficiently Guest Engagement Marketing, Guest Acquisition Marketing and Guest Retention MarketingÂ
Evaluate the digital technology needs of their hospitality organization needed to support digital marketing effortsÂ
Learn to design digital marketing campaigns