The NYU Advanced Publishing Institute (NYU API)

<p><span class="p-body">This immersive, two day executive education experience is designed specifically for mid- to senior-level publishing professionals looking to lead with impact, expand their networks, and equip themselves with actionable tools and strategies to prepare for what’s next in the industry.&nbsp; A course, not a conference, NYU API offers workshops, strategy sessions, and unique industry case studies to help you expand your knowledge, your professional toolkit, and your business. The program will be conducted by an outstanding group of thought leaders who are paving the way. NYU API will take place January 6-7, 2027, on-campus at NYU.</span></p> <p><span class="p-body">Sessions will take place from 9:00 am until 5:00 pm daily. There will also be breaks scheduled throughout each day to allow attendees to network with fellow industry professionals. Through an in-depth&nbsp; analysis of successful strategies, attendees will deepen their understanding of the industry and come away with innovative ideas and fresh perspectives on today’s workplace.</span></p> <p><span class="p-body">This year API will focus on Innovation, Audience, and Analytics, and will include a special morning workshop on the latest strategies to enhance publishing workflow and business practices through thoughtful, strategic use of Artificial intelligence.</span></p> <p><span class="p-body-large-bold">Program Highlights for API 2027</span></p> <p><b>Creating a Culture of Excellence<br> </b><span class="p-body">Restaurateur, business leader, and author <b>Danny Meyer</b> talks candidly about how to create a culture of excellence,how fear of failure is an impediment to entrepreneurship, and the tools he uses to build an energized, cohesive, and motivated work environment that can apply to any creative business.&nbsp;</span></p> <p><span class="p-body"><b>From Launch to Longevity<br> </b>Random House Publishing Group leaders <b>Susan Corcoran</b> and <b>Kristin Fassler</b> share how utilizing data and creative thinking extend the life cycle and revenue of a book far beyond publication.</span></p> <p><span class="p-body"><b>Maximizing the Exploding Power of YouTube Videos<br> </b>From algorithms and formats to content and discovery, <b>Dean Kowalski </b>unpacks tips and tactics publishers need to convert interest to sales on YouTube.&nbsp;</span></p> <p><span class="p-body"><b>The New AI Discovery Landscape: A Case Study<br> </b>As questions—not keywords—increasingly shape how people search, publishers need to understand what this shift means in practice. <b>Cam Lennon</b> offers practical, forward-looking guidance for navigating the new world of AI-powered search, followed by a hands-on workshop.</span></p> <p><span class="p-body"><b>Building a Culture of Innovation<br> Stephanie Leyser</b>, strategist and technology expert, shares what publishers can learn from Amazon and how to foster a culture that encourages innovation.</span></p> <p><span class="p-body"><b>Publishers Speak Out on AI</b><br> In this frank&nbsp; conversation led by Stable Book Group President and Publisher <b>Keith Reigert</b>, industry experts explore not only the many ways publishers are successfully leveraging AI,but&nbsp; the controversies and challenges —and look ahead to what’s next.</span></p> <p><span class="p-body"><b>How Data Drives Decisions<br> </b>Understanding and leveraging marketplace, sales, and consumer insights is essential for today’s publishers. <b>Reid Welsh </b>explains how to turn these resources into actionable strategies for selling more books, followed by a hands-on workshop on matching market trends to your list and maximizing sales.</span></p> <p>Program fee includes daily breakfast, lunches, and opening and a Wednesday evening&nbsp; reception.&nbsp;</p> <p><span class="p-body"><b><i>Registration fee is $1,500 until October 23, 2026. Then fee is $2,000 through December 18, 2026.</i></b></span></p>

<p>Click on the video below to view highlights of API 2026.</p>