Cheryl is a Professor of Brand Strategy at NYU, renowned for her ability to build powerhouse brands at the intersection of education, technology, and media. Her passions lie in integrating generative AI and universal design models to create inclusive learning and development experiences. With extensive international experience in brand strategy and performance marketing, Cheryl has reshaped powerful legacy brands for new generations and launched new brands to market, overseeing global brand strategy and creative direction. Her reputation has been marked by success in segment growth, product launches, acquisitions, partner integrations, and marketing performance. Cheryl's global perspective on brand building is informed by her M.A. in Marketing Communications from Westminster Business School.