Marsha-Gaye S Knight

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Clinical Assistant Professor
Preston Robert Tisch Institute for Global Sport
Education
BS, University of Mary
Cert., George Brown College
MS, International Olympic Academy
Contact

Born in Kingston, Jamaica Marsha-Gaye earned a full athletic scholarship to the University of Mary in North Dakota and graduated with a BSc. in Social Sciences. Returning to Toronto, Marsha-Gaye completed the Sport & Event Marketing program at George Brown College then her MSc. in Olympic Studies from the International Olympic Academy in Olympia, Greece. Marsha-Gaye has worked as a sport marketing professional for over 13 years with companies like Mosaic, Rogers, the NHL and most recently CBC Sports & Olympics. Marsha-Gaye founded Black in Sport Business (BSB) in 2020, an organization that aims to connect and increase the presence of black professionals in sport business across Canada.
She has been a part-time professor at George Brown College and Toronto Metropolitan University, a Board Member of the Sponsorship Marketing Council of Canada (SMCC) a member of the Advisory Committees for both the Northern Super League and espnW Summit Canada and has been a finalist for the GBC 5 to Watch industry awards for 3 consecutive years.
Leveraging the 13 years of industry experience coupled with her passion for teaching and drive for industry change Marsha-Gaye currently serves as a Clinical Assistant Professor with the Tisch Institute for Global Sport at New York University (NYU).
Courses
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The Olympics and Global Events
GLSP1-GC1020
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Digital Sports Media & Marketing
TCSB1-GC2085
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The Science of Fandom
TCSB1-GC2160
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Introduction to Sports Management
TCSM1-UC1000
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Olympic Sport Governance
TCSM1-UC2440
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Digital Media & Marketing in Sport
TCSM1-UC2520
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The Psychology of Fandom
TCSM1-UC2560
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Sport Marketing
TCSM1-UC3660