A survey of businesses, organizations, and political entities that work within and affect the sports industry. Students will explore basic management principles and organizational structures such as business life cycles, industry practices, and the influence of governmental regulations. The course introduces the student to Olympic sport governing bodies, professional leagues, collegiate sport, sporting goods manufacturers, and sports agencies, and marketing firms. Students will analyze the collegiate and American professional sport landscape and how each function within the larger scope of the industry.
Continuing Education Units (CEU) :