Ellene Hu is an independent strategist and fractional executive who puts people at the center of her work. With deep experience working in the consumer goods sector, she has developed corporate strategy, managed brands at all stages, spearheaded digital transformations and scaled businesses internationally.

Ellene has more than 20 years of experience as a global marketing and business development executive with passions for beauty & personal care, health & wellness and many other industries. She has worked across three continents, both in-house and at agencies, led marketing operations and headed up global functions. Her varied experiences have given her a unique understanding of holistic marketing needs across borders and cultures.