Andrea N Geurin

Andrea N. Geurin, Ph.D. is a faculty member in the NYU SPS Tisch Institute for Global Sport. Andrea has published extensively on the topics of sport marketing and communication with a specific focus on Olympic athletes’ and sport organizations’ use of social and digital media. Her research incorporates a variety of qualitative and quantitative methods and includes research strands in branding, consumer behavior, marketing communication strategy, and safeguarding in online spaces. She has published five books, over 70 peer-reviewed journal articles and book chapters, and has presented her work in 17 countries across five continents. Andrea is the most-cited sport media scholar in the world and the fifth most-cited sport business scholar according to Google Scholar. In 2023 she received the prestigious Distinguished Research Award from the North American Society for Sport Management (NASSM), recognizing her record of intellectual contributions, advancement of knowledge to literature and practice, mentorship and support of other scholars, and her research that helped validate social media as an important area of inquiry in sport management. In 2023 she also received the Tony A. Mobley International Distinguished Alumni Award from the Indiana University School of Public Health, recognizing her outstanding personal and professional achievements in fostering the broad mission of public health.

Prior to serving on the Tisch Institute faculty, Andrea was a Professor and the Director of the Institute for Sport Business at Loughborough University London in the United Kingdom, where she was responsible for managing the Institute’s faculty and its master’s and PhD programs in sport business. She has also worked in full-time faculty roles at universities in the U.S., Australia, and New Zealand. Andrea has held leadership positions with professional organizations such as NASSM, the European Association for Sport Management (EASM), and the Sport Marketing Association (SMA). She currently serves as an Associate Editor for two journals, European Sport Management Quarterly and Managing Sport and Leisure, and is an editorial board member for three other journals.

Prior to earning her Ph.D. in Sport Management from Indiana University in 2008, she worked in the sport industry, serving in public relations and marketing roles for a professional motorsports team and two U.S. sport national governing bodies. Along with her Ph.D., she also earned her M.S. in Sport Management and B.A. in Journalism from Indiana University.

Publications

• Geurin, A.N., Hayday, E.J., & Morgan, S. (2026). Media framing of the International Paralympic Committeeâ¿¿s WeThe15 disability inclusion campaign during Tokyo 2020 and Beijing 2022: A comparative analysis. Communication and Sport, 14(1), 355-380. By Communication and Sport (Jan 01 2026)
• Geurin, A.N., Brison, N.T., Burch, L.M., Watanabe, N.M., & Asada, A. (2025). Ambush marketing by athletes on social media during the 2020 Tokyo Olympic Games: A cross-cultural examination of eight nations. Sport Marketing Quarterly, 34(2), 173-185. By Sport Marketing Quarterly (Jan 01 2025)
• Burch, L.M., Hayday, E.J., Geurin, A.N., Smith, A.C.T., & Hushon, B. (2024). Discriminatory Virtual Maltreatment and Online Abuse in Digital Sporting Spaces: An Examination of the Experiences of Six Olympic Athletes. The International Journal of Sport and By The International Journal of Sport and Society (Jan 01 2024)
• Gibson, A., & Geurin, A.N. (2024). Does he make a difference? Analyzing the role of men athletes in the framing of elite women CrossFit athletes in sportswear retailersâ¿¿ marketing materials. International Journal of Sport Communication, 17(4), 390-399. By International Journal of Sport Communication (Jan 01 2024)
• Pedersen, P.M., Laucella, P., Kian, E., & Geurin, A.N. (2024). Strategic Sport Communication (4th ed.). Human Kinetics. By Human Kinetics (Jan 01 2024)
• Smith, A.C.T., Stavros, C., Skinner, J., Geurin, A.N., & Burch, L.M. (2024). Introduction to Sport Marketing (3rd ed.). Routledge. By Routledge (Jan 01 2024)
• Geurin, A.N. (2023). Social media and consumer behavior. International Journal of Sport Communication, 16(3), 296-305. https://doi.org/10.1123/ijsc.2023-0110 By International Journal of Sport Communication (Jan 01 2023)
• Geurin, A.N. (2023). Social media education provided by national governing bodies of sport: An examination of practices for Youth Olympic Games and Olympic Games athletes. Communication & Sport, 11(2), 238-264. By Communication & Sport (Jan 01 2023)
• Hayes, M., Filo, K., Riot, C., & Geurin, A.N. (2023). Addressing athlete social media distractions during events: Examining effective and ineffective approaches. Event Management, 27(5), 763-780. By Event Management (Jan 01 2023)
• Clarke, E., Geurin, A.N., & Burch, L.M. (2022). Team identification, motives, and behaviour: A comparative analysis of fans of menâ¿¿s and womenâ¿¿s sport. Managing Sport and Leisure. https://doi.org/10.1080/23750472.2022.2049455 By Managing Sport and Leisure (Jan 01 2022)
• Brison, N.T., & Geurin, A.N. (2021). Social media engagement as a metric for ranking U.S. Olympic athletes as brand endorsers. Journal of Interactive Advertising, 21(2), 121-138. https://doi.org/10.1080/15252019.2021.1919251 By Journal of Interactive Advertising (Jan 01 2021)
• Geurin, A.N., & McNary, E.L. (2021). Athletes as ambush marketers? An examination of Rule 40 and athletesâ¿¿ social media use during the 2016 Rio Olympic Games. European Sport Management Quarterly, 21(1), 116-133. By European Sport Management Quarterly (Jan 01 2021)
• Hayes, M., Filo, K., Riot, C., & Geurin, A.N. (2021). Using communication boundaries to minimize athlete social media distractions during events. Event Management, 25(6), 683-704. By Event Management (Jan 01 2021)
• Geurin, A.N., & Naraine, M.L. (2020). 20 years of Olympic media research: Trends and future directions. Frontiers in Sports and Active Living: Sports Management and Marketing, 2:572495. By Frontiers in Sports and Active Living: Sports Mana (Jan 01 2020)
• Lough, N., & Geurin, A.N. (2019). Routledge Handbook of the Business of Womenâ¿¿s Sport. Routledge. By Routledge (Jan 01 2019)