Data and Statistical Narratives for Business Insights

The class provides an introduction to statistical concepts and their applications in business. Through numerous examples and case studies, students build quantitative literacy skills to summarize and make sense of data. Core topics include data visualization techniques like frequency tables, bar charts, histograms, scatter plots and other basic graph types, fundamental statistical measures of central tendency and spread, basic probability rules, sampling concepts, and an introduction to linear regression for analyzing relationships between variables. The course emphasizes the relevance of these statistical techniques for recognizing patterns, understanding differences between groups, making data-driven decisions, and simple forecasting.
Continuing Education Units (CEU) :