In this course marketing as a system of satisfying customer wants is considered from the theoretical as well as from the pragmatic viewpoint. Students study markets, products, and customer motivation, with emphasis on basic marketing research and marketing management. In addition, students analyze the various marketing functions and apply theories and techniques to problems and cases in the context of current marketing practice and market environment.
Continuing Education Units (CEU) :
Continuing Education Units (CEU) :
Course Number
BUSN1-UC943
Associated Degree
- AAS in Business
- BS in Leadership and Management
- Marketing Analytics
