Andrea N. Geurin, Ph.D. is a faculty member in the NYU SPS Tisch Institute for Global Sport. Andrea has published extensively on the topics of sport marketing and communication with a specific focus on Olympic athletes’ and sport organizations’ use of social and digital media. Her research incorporates a variety of qualitative and quantitative methods and includes research strands in branding, consumer behavior, marketing communication strategy, and safeguarding in online spaces. She has published five books, over 70 peer-reviewed journal articles and book chapters, and has presented her work in 17 countries across five continents. Andrea is the most-cited sport media scholar in the world and the fifth most-cited sport business scholar according to Google Scholar. In 2023 she received the prestigious Distinguished Research Award from the North American Society for Sport Management (NASSM), recognizing her record of intellectual contributions, advancement of knowledge to literature and practice, mentorship and support of other scholars, and her research that helped validate social media as an important area of inquiry in sport management. In 2023 she also received the Tony A. Mobley International Distinguished Alumni Award from the Indiana University School of Public Health, recognizing her outstanding personal and professional achievements in fostering the broad mission of public health.

Prior to serving on the Tisch Institute faculty, Andrea was a Professor and the Director of the Institute for Sport Business at Loughborough University London in the United Kingdom, where she was responsible for managing the Institute’s faculty and its master’s and PhD programs in sport business. She has also worked in full-time faculty roles at universities in the U.S., Australia, and New Zealand. Andrea has held leadership positions with professional organizations such as NASSM, the European Association for Sport Management (EASM), and the Sport Marketing Association (SMA). She currently serves as an Associate Editor for two journals, European Sport Management Quarterly and Managing Sport and Leisure, and is an editorial board member for three other journals.

Prior to earning her Ph.D. in Sport Management from Indiana University in 2008, she worked in the sport industry, serving in public relations and marketing roles for a professional motorsports team and two U.S. sport national governing bodies. Along with her Ph.D., she also earned her M.S. in Sport Management and B.A. in Journalism from Indiana University.

Publications

• "Communicating via photographs: A gendered analysis of Olympic athletes' visual self-presentation on Instagram" by Geurin, A.N., & Burch, L.M. By Sport Management Review (Jan 01 2016)
• "Fans' perceptions of professional tennis events' social media presence: Interaction, insight, and brand anthropomorphism" by Thompson, A.J., Martin, A.J., Gee, S., & Geurin, A.N. By Communication & Sport (Jan 01 2016)
• "I am Bolder: A social cognitive examination of road race participant behavior" by Lough, N., Pharr, J., & Geurin, A.N. By Sport Markting Quarterly (Jan 01 2016)
• "Constructing gender differences: Newspaper portrayals of male and female gymnasts at the 2012 Olympic Games" by Eagleman, A.N. (now Geurin) By Sport in Society (Jan 01 2015)
• "Online communities amongst international masters gymnastics participants: A uses and gratifications analysis" by Geurin, A.N. By International Journal of Sport Communication (Jan 01 2015)
• "Utilizing social media as a marketing communication tool: An examination of mainstream and niche sport athletes¿ Facebook pages" by Geurin-Eagleman, A.N., & Clavio, G. By International Journal of Sport Management (Jan 01 2015)
• "A unified version of London 2012: New media coverage of gender, nationality, and sport for Olympic consumers in six countries" by Eagleman, A.N. (now Geurin), Burch, L.M., & Vooris, R. By Journal of Sport Management (Jan 01 2014)
• "Alcohol, sponsorship, and new media activation: An investigation of Molson Canadian and the 2014 Olympic Games" by Geurin, A.N., & Gee, S. By International Journal of Sport Mgmt & Marketing (Jan 01 2014)
• "Battle of the sexes: Gender analysis of professional athlete tweets" by Burch, L.M., Clavio, G., Eagleman, A.N. (now Geurin), Hatley Major, L., Pedersen, P.M., Frederick, E.L., & Blaszka, M. By Global Sports Business Journal (Jan 01 2014)
• "Examining the development of a social media strategy for a National Sport Organisation: A case study of Tennis New Zealand" by Thompson, A.J., Martin, A.J., Gee, S., & Eagleman, A.N. (now Geurin) By Journal of Applied Sport Management (Jan 01 2014)
• "From ¿hollow-eyed pixies¿ to ¿team of adults¿: Media portrayals of Olympic women¿s gymnastics before and after an increased minimum age policy" by Eagleman, A.N. (now Geurin), Rodenberg, R.M., & Lee, S. By Qualitative Research in Sport, Exercise, & Health (Jan 01 2014)
• "The changing climates of the sport management academic job market and doctoral students¿ career expectations" by Eagleman, A.N. (now Geurin), & McNary, E.L. By Sport Management Education Journal (Jan 01 2014)
• "Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies" by Eagleman, A.N. (now Geurin) By Sport Management Review (Jan 01 2013)
• "Attitudes, motivation, and commitment of runners who do and do not participate in women-only road races" by Eagleman, A.N. (now Geurin) By International Journal of Sport Mgmt & Marketing (Jan 01 2013)
• "Sponsorship awareness, attitudes toward sponsors, and purchase intentions of participants in a road race series" by Eagleman, A.N. (now Geurin), & Krohn, B.D. By Sport Marketing Quarterly (Jan 01 2012)