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Destination Marketing

  • Taught by Industry Experts
  • Provides Practical, Hands-on Skills
  • Strategies for a Global Audience

Destination marketing is one of the most important aspects of tourism—it is the process that informs, educates, and attracts potential visitors to countries, cities, and attractions around the world. The responsibilities for tourism marketers have changed rapidly in the last decade, with social media and other digital media affecting distribution channels and the context in which we interact with travelers. These courses review upcoming trends and best practices, and are relevant for anyone involved in sales and marketing of destinations, attractions, hotels, or other related service providers. Courses are offered in-person, online, and in shorter webinar formats.

This Fall, study from anywhere in the world in the safety and comfort of your home through online or remote instruction.

Explore the range of short courses offered in our Summer 2021 Hospitality Continuing Education Brochure.

Fundamentals of Airline Management

The course teaches the basic concepts of airline management as they pertain to commercial airlines with international operations. The...

2021 Fall
1 section

DMO Promotion Strategies Post-COVID

This course is designed to provide operational tools for City and County DMOs for re-branding their destinations for the COVID-19 recovery...

2021 Fall
1 section

Wellness Tourism Strategies

Wellness tourism has become one of the fastest growing segments in the travel industry. This growth has been fueled by travelers’...