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Destination Marketing

  • Taught by Industry Experts
  • Provides Practical, Hands-on Skills
  • Strategies for a Global Audience

Destination marketing is one of the most important aspects of tourism—it is the process that informs, educates, and attracts potential visitors to countries, cities, and attractions around the world. The responsibilities for tourism marketers have changed rapidly in the last decade, with social media and other digital media affecting distribution channels and the context in which we interact with travelers. These courses review upcoming trends and best practices, and are relevant for anyone involved in sales and marketing of destinations, attractions, hotels, or other related service providers. Courses are offered in-person, online, and in shorter webinar formats.

Travel Storytelling: Creating Video Content

Learn firsthand industry knowledge from famed travel storyteller Michaela Guzy, founder of Oh The People You Meet, and other experts.

2018 Summer
1 section

Destination Weddings

Gain the insight and tools needed to plan the logistics, security, and details for a wedding at a tourist venue.

Webinar: Developing an Integrated Marketing Campaign for a Tourism Destination

Learn how to develop an integrated marketing campaign to promote a tourism destination.