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Destination Marketing

  • Taught by Industry Experts
  • Provides Practical, Hands-on Skills
  • Strategies for a Global Audience

Destination marketing is one of the most important aspects of tourism—it is the process that informs, educates, and attracts potential visitors to countries, cities, and attractions around the world. The responsibilities for tourism marketers have changed rapidly in the last decade, with social media and other digital media affecting distribution channels and the context in which we interact with travelers. These courses review upcoming trends and best practices, and are relevant for anyone involved in sales and marketing of destinations, attractions, hotels, or other related service providers. Courses are offered in-person, online, and in shorter webinar formats.

Webinar Series: Travel Trends for 2017

Stay current with travel trends for the 2017 travel year by taking part in this two-session webinar series.

2017 Summer
1 section

Webinar: Developing an Integrated Marketing Campaign for a Tourism Destination

Learn how to develop an integrated marketing campaign to promote a tourism destination.

2017 Summer
1 section

Cultural Heritage and Special Interest Tourism

Examine the latest trends and the importance of cultural and natural resources as part of heritage destinations.

Management of Festivals, Fairs, and Community Events

Learn how to use festivals and community events to attract visitors to your destination.

Working with Destination Partners

Gain the organizational abilities vital to destination management professionals as they coordinate meetings, events, and incentive programs.