- Taught by Industry Experts
- Provides Practical, Hands-on Skills
- Strategies for a Global Audience
Destination marketing is one of the most important aspects of tourism—it is the process that informs, educates, and attracts potential visitors to countries, cities, and attractions around the world. The responsibilities for tourism marketers have changed rapidly in the last decade, with social media and other digital media affecting distribution channels and the context in which we interact with travelers. These courses review upcoming trends and best practices, and are relevant for anyone involved in sales and marketing of destinations, attractions, hotels, or other related service providers. Courses are offered in-person, online, and in shorter webinar formats.
Learn how to develop an integrated marketing campaign to promote a tourism destination.
Examine the latest trends and the importance of cultural and natural resources as part of heritage destinations.
Learn how to use festivals and community events to attract visitors to your destination.
Gain the organizational abilities vital to destination management professionals as they coordinate meetings, events, and incentive programs.
Learn from leading industry experts about what is effective and what new trends to tap into when applying digital media to destination marketing.