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Telling the Story Through Data: Techniques for Sports Professionals

Data is the lifeblood of most sports. Data visualization is the means by which much of this data becomes actionable for coaches, athletes, fans, and sports professionals. While sports journalists often use data visualization in storytelling, other sports professionals are turning to data visualizations to help sell their stories. Storytelling with data is the most effective way to bring important sports data to life, so that it is understood, evaluated, and acted on by athletes and managers. In this course, students will work on connecting the analysis and finding the story that supports the data. The course also will demonstrate how to frame the visualization narrative around the level of information that the audience requires.

More details

You'll Walk Away with

  • An understanding of the link between data and decision-making in the sports field
  • The ability to tell a compelling story with data and to think with your eyes
  • Knowledge of perception to create effective data visualizations
  • The skills to effectively communicate and persuade through the visual representations of tables, charts, and graphs

Ideal for

  • Sports professionals interested storytelling through data analysis
  • Students with experience with Microsoft Excel
  • Sports business professionals, sports journalists, career changers, and recent graduates

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