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Developing the Marketing Plan

An effective marketing plan is a road map to success for businesses both large and small. Learn how to express a marketing strategy through a comprehensive and coherent plan. Examine how strategies and plans change at each stage in the life cycle of a product, service, or concept. Class instruction emphasizes effectively accumulating relevant data; analyzing the competition; naming and pricing products; and positioning, promoting, and distributing. In this highly interactive course that makes extensive use of case studies, prepare your own model marketing plans.

More details

You'll Walk Away with

  • An understanding of the actual marketing plan process, from the strategic approach to the tactical execution
  • The marketing techniques and tools required to achieve marketing objectives
  • The ability to prepare marketing planning, to analyze markets, and to understand customer needs

Ideal for

  • Professionals interested in building a strong foundation in the implementation of a marketing strategy
  • Those who want to explore core concepts in marketing plan development

1 section

  • Spring 2019

    • Section

    • Semester

      Spring 2019
    • Date

      Feb 20 - Apr 17
    • Day

    • Time

      • In-Person/Online Blended
    • Format

      In-Person/Online Blended
      • In-Person/Online Blended
    • Sessions

    • Faculty

      Jannace, Paul
    • Location