Introduction to Corporate Social Responsibility
This course presents the evolution of corporate social responsibility (CSR), from its initial shared-value paradigm to its current form in which technology, millennials, and social impact are the primary driving forces. Track the growth of CSR as a sector, examine the multidimensional ways that CSR programs are implemented in corporations today, and present cutting-edge ideas that will shape the future of CSR as an industry. Learn how to use tools such as the Dow Jones Sustainability Indices and the Global Reporting Initiative (GRI) to read CSR reports, and gain an understanding of the environmental, social, and governance (ESG) metrics used by investors and stakeholders to evaluate the environmental impact of corporations. Guest speakers and case studies are incorporated into the curriculum to demonstrate how CSR is implemented in organizations on a practical basis. A detailed analysis of the current state of the field enables you to better understand the public responsibility of corporations, nonprofits, and intermediaries within the global community. Examine how CSR is affecting the traditional roles of human resource departments and corporate foundations within organizations. Ongoing and upcoming trends in the field, such as impact investing, human rights in the supply chain, and the rise of cause marketing in building brand equity, are interwoven around the themes of globalization, competitive advantage, and measurable social impact.
You'll Walk Away with
- An overview of corporate social responsibility (CSR) and how it is being implemented in today’s corporate world
- The ability to analyze how CSR programs are being integrated into marketing efforts and to demonstrate the advantages and disadvantages of this trend
- Individuals interested in pursuing a career in corporate social responsibility (CSR)
- Working professionals looking to gain a deeper understanding of CSR
- Professionals working at nonprofits and foundations who are seeking to understand the upcoming trends in the field