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Marketing Corporate Social Responsibility (CSR) and Causes

Learn how for-profit and social enterprise brands market their commitment to not-for-profit causes to sell products, increase market share, and promote organizational goodwill. Explore this advanced marketing discipline that combines marketing, public relations, philanthropy, and business. This course includes guest speakers and case studies of traditional and nontraditional cause marketing. Categories include arts and culture, social services, education, the environment, gender equality, and children’s causes.

More details

You'll Walk Away with

  • Fundamentals and best practices for positioning and marketing a cause connected to a social enterprise and/or for-profit company
  • An overview and brief history of purpose-driven “cause” marketing as a branding technique
  • An understanding of how companies identify not-for-profit organizations that align with their existing for-profit corporate cultures and missions

Ideal for

  • Those interested in enhancing a strong academic and practical knowledge base in corporate social responsibility, social enterprise, and cause and social impact marketing
  • Professionals seeking expertise in this emergent marketing specialty

1 section

  • Summer 2018
    • Section

      001
    • Semester

      Summer 2018
    • Date

      Jul 7 - Jul 15
    • Day

      Sa, Su
    • Time

      10:00AM-4:00PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      4
    • Location

      Washington Square
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