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Integrated Communications Strategies

This course offers marketers and account executives a practical blueprint for developing integrated marketing communication plans that include advertising, promotion, direct marketing, sales, public relations, event marketing, and new electronic media. This dynamic marketing model requires a completely different approach to planning and budgeting, and clients and agencies increasingly are seeking managers with just such expertise.

More details

You'll Walk Away with

  • An understanding of the different aspects of marketing communications and the new trends in integrated advertising and promotion
  • The ability to define and understand the communication process as it pertains to persuasion and consumer behavior
  • An overview of the different types of sales promotions

Ideal for

  • Professionals who develop integrated marketing communication plans
  • Those interested in enhancing a strong academic and practical knowledge base in integrated marketing
NO open sections available for this course at the moment. Please check back next semester.
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    • Section

      1
    • Semester

      Spring 2018
    • Date

      Jan 31 - Mar 21
    • Day

      Wednesday
    • Time

      6:30PM-9:00PM
      • Online
    • Format

      Online
      • Online
    • Sessions

      8
    • Faculty

      Levy, Sarit
    • Location

      Instructor Led
    Tuition $690
    • Section

      2
    • Semester

      Summer 2018
    • Date

      Jun 11 - Aug 13
    • Day

      Monday
    • Time

      6:00PM-8:00PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      10
    • Faculty

      Maloney, Martin
    • Location

      Woolworth Building
    Tuition $690