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Integrated Communications Strategies

This course offers marketers and account executives a practical blueprint for developing integrated marketing communication plans that include advertising, promotion, direct marketing, sales, public relations, event marketing, and new electronic media. This dynamic marketing model requires a completely different approach to planning and budgeting, and clients and agencies increasingly are seeking managers with just such expertise.

More details

You'll Walk Away with

  • An understanding of the different aspects of marketing communications and the new trends in integrated advertising and promotion
  • The ability to define and understand the communication process as it pertains to persuasion and consumer behavior
  • An overview of the different types of sales promotions

Ideal for

  • Professionals who develop integrated marketing communication plans
  • Those interested in enhancing a strong academic and practical knowledge base in integrated marketing

1 section

  • Spring 2021

    • Section

    • Semester

      Spring 2021
    • Date

      Mar 15 - May 10
    • Day

    • Time

      • Online
    • Format

      • Online
    • Sessions

    • Faculty

    • Location

      Instructor Led