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Crisis Communications in a Regulated Environment

In this age of social media and 24/7 news cycles, healthcare organizations need to operate more on a “when-not-if” basis when it comes to crises as public health and well-being are at stake. This course examines the challenges unique to handling crises in the highly regulated healthcare sector as the public is increasingly conditioned by social media to readily accept non-healthcare expert opinions as fact and dismiss formerly trusted sources like the FDA. In this course, evaluate the implications of such trends on crisis communications policies and approaches for a range of healthcare organizations. Through case studies and simulations, this course demonstrates how to use proven communications frameworks and techniques to enable rapid response and how to make the complex simple, medically accurate, and compliant with regulatory and legal standards. This course also focuses on how to avoid and prevent crises and how to work with key opinion leaders and the C-suite to deliver effective crisis communications.

More details

You'll Walk Away with

  • Different approaches to appropriately framing key messages to support effective storytelling and communication to various audiences in a range of crisis situations
  • The skills to lead challenging internal and external crisis communication discussions, leveraging insights form case studies and simulations.
  • The ability to evaluate and course-correct crisis communication plans for a range of audiences and situations

Ideal for

  • Marketing and communications professionals who want to launch or advance their careers in the healthcare industry

1 section

  • Spring 2021

    • Section

      001
    • Semester

      Spring 2021
    • Date

      Mar 25 - May 20
    • Day

      Self-Paced
    • Time

      Self-Paced
      • Online
    • Format

      Online
      • Online
    • Sessions

      N/A
    • Faculty

      Durand, Michael
    • Location

      Self-Paced
    Please call (212) 998-7150 for Tuition.