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Mobile App Marketing

Mobile app marketing is about more than just getting downloads. Marketing helps you to better understand your current and potential users, giving you the insight needed to focus your product on user needs. The better you understand your users, the better your app becomes. In this course, discover how to engage strategically with your target audience on various platforms in order to increase you app user base and monetization. Beyond those goals, we will discuss the technical requirements needed to analyze key indicators of campaign success and user engagement. Mobile app marketing also helps to retain users you already have acquired. A recent TechCrunch article revealed that nearly one in four people abandon mobile apps after only one use. This means that it is absolutely vital to provide a reason for users to continue engaging with your app. We also will discuss best practices for mobile app engagement campaigns and best times for offering incentives for referrals.

More details

You'll Walk Away with

  • A functional, outcomes-based mobile app marketing campaign
  • The capacity to track and optimize KPI
  • The ability to determine any additional coding needed for mobile app analytics
  • An understanding of how to prevent uninstalls and how to increase product adoption

Ideal for

  • Entrepreneurs looking for creative yet straightforward ways to acquire and retain mobile app users
  • Stakeholders who are currently working with an agency or marketing team but want more insight into how mobile app marketing works
  • Digital marketers who want to use mobile apps as a part of their marketing strategy
NO open sections available for this course at the moment. Please check back next semester.