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Restaurant Management: Social Media in Promotion and Marketing

This course takes you to the nexus of marketing, operations, and social media management, where these skills unite to help promote and improve restaurants and their operating standards. Learn about narrowcasting, interactive promotion, and the trend toward the “Instagrammable” plate. This course focuses on reaching customers directly and engaging them interactively. The impact of the Internet on loyalty programs will be covered.

More details

You'll Walk Away with

  • The ability to apply narrowcasting as a tool in social media marketing for a restaurant
  • An understanding of how to use social media to improve restaurant operating standards
  • Knowledge of how to create “Instagrammable” photo opportunities at a restaurant
  • An understanding of how to apply loyalty programs in an interactive way

Ideal for

  • Anyone interested in entering the restaurant industry
  • Those working in restaurant management who seek to move to the next level in their career

1 section

  • Spring 2021

    • Section

      001
    • Semester

      Spring 2021
    • Date

      Mar 15 - Apr 9
    • Day

      Self-Paced
    • Time

      Self-Paced
      • Online
    • Format

      Online
      • Online
    • Sessions

      N/A
    • Location

      Self-Paced