Strategies to Maximize an Annual Campaign from A to Z
An annual campaign is comprised of various solicitation channels created to engage a diverse base of donor types. In this session, you’ll gain a comprehensive overview of annual giving programs, an introduction to the basic terminology, and knowledge of concepts/approaches for an annual giving strategy. Learn how develop a multichannel campaign plan that will build upon your annual giving portfolio, maximize memberships and event participation, and enhance prospect engagement and capacity. Additional discussion topics will include budgeting, planning, and timing your appeal; writing a compelling letter; segmenting and targeting prospects; and measuring success. This course also will cover the components of a direct mail piece, the role of the board, and stewardship.
Full participation in Strategies to Maximize an Annual Campaign from A to Z is applicable for 8 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
You'll Walk Away with
- The skills needed to create annual appeal solicitations
- An understanding of online giving and database management
- Annual fund directors
- Nonprofit volunteers
- Career changers