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Starting a Successful Events Business

Are you an event professional who is ready to take the next step and start your own company? Great rewards come with great responsibility, and navigating the path toward business ownership can be overwhelming if you aren’t prepared. As soon as you hire your first employee, you will be exposed to an entirely new set of opportunities and challenges. You may know how to manage a team of event managers, but do you know what the laws are regarding hiring and termination, or how taxes should be withheld? What will your strategy be for business development, and how can you make sure that you will meet your monthly operating expenses and payroll requirements? This intensive workshop will bring business advisers, such as an accountant, a lawyer, a banker, and a small business consultant, into the classroom to break down the business planning process into its basic elements. Topics include developing a mission statement, pricing your services, and identifying your target market. Learn how to create a start-up budget and estimate taxes, perform a competitor analysis and identify strategic partners, and cultivate an authentic brand and communication strategy to build awareness for your new business.

More details

You'll Walk Away with

  • A business plan for your event company
  • Resources for small business support

Ideal for

  • Event professionals looking to start their own business
  • Event business owners who need additional guidance
NO open sections available for this course at the moment. Please check back next semester.