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Strategy for the Entrepreneur

New ideas have the power to change industries and the world. But having an idea is not enough to start a company or a project; a clear business strategy is fundamental to launching a product or service, or even to fine-tuning the viability of your idea. This interactive two-day workshop outlines the framework and core elements of a successful strategic business plan. Designed for changemakers—both entrepreneurs and company employees with an idea—this course recognizes that industries across the economic spectrum can be fundamentally disrupted both by start-ups and from within. The course faculty members will use case studies from the automotive, food and beverage, and consumer goods industries to explore good—and bad—strategies. As a participant in this course, you are expected to bring an idea or a draft of a business plan and to present an elevator pitch to the class at the end of this hands-on seminar. You will receive individual guidance and feedback concerning the development and presentation of your project.

More details

You'll Walk Away with

  • An understanding of the key elements and terms of entrepreneurial business strategy
  • Tools to develop a business plan
  • The ability to succinctly describe and present a project or a business strategy

Ideal for

  • Aspiring or new entrepreneurs
  • Intrapreneurs (entrepreneurially minded change agents within a company environment)

1 section

  • Fall 2018
    • Section

      001
    • Semester

      Fall 2018
    • Date

      Nov 10 - Nov 17
    • Day

      Saturday
    • Time

      9:00AM-6:00PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      2
    • Location

      Midtown Center
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Closed

    • Section

      2
    • Semester

      Summer 2018
    • Date

      Jul 14 - Jul 15
    • Day

      Sa, Su
    • Time

      9:00AM-6:00PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      2
    • Location

      Washington Square
    Tuition $525