Marketing the Arts
Examine what a nonprofit arts manager must know about the business of both performing and visual arts marketing. Learn how to identify and develop arts audiences and to increase earned income through the creation and implementation of a comprehensive marketing plan. Topics include market research, pricing, budgeting and income projections, branding and graphic design, direct marketing techniques, promotions, advertising, public relations, and digital and interactive marketing. Case studies and guest speakers aid in analyzing current marketing trends and in developing effective marketing strategies.
You'll Walk Away with
- Enhanced management skills for use at arts institutions and nonprofits
- An understanding of marketing principles
- Prospective and practicing arts professionals
- Art enthusiasts