
Steven Millman
Adjunct InstructorSteven is an award-winning researcher and data scientist with over two decades leading market and advertising research teams – serving thousands of brands, agencies and research firms, as well as experience in political and management consulting. He was the 2024 Market Research Council Hall of Fame Change Maker, an award which recognizes the industry’s most impactful market researcher of the year.
In his role as Chief Scientist at iSpot, Millman leads the evolution of iSpot’s data science and AI strategy across Creative, Audience and Outcomes measurement. He also serves as an Adjunct Professor at New York University, where he teaches courses on the use of AI and LLMs in advertising and market research organizations.
Previously, Steven was employed at Dynata, where he served as the Global Head of Research and Data Science, as the Chief Scientist at MRI-Simmons, and as SVP Head of Research at comScore. He is also an inveterate coffee snob.
Currently Teaching
Strategic and Managerial Considerations in Use of LLMs in Marketing & Advertising Research
This course focuses on the integration of large language models (LLMs) from both a strategic and operational perspective. Students will explore...