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Sean Merriweather

Sean Merriweather

VP, Product Marketing & Strategy Publicis Media

A dedicated advertising and marketing executive and advocate of cross-platform and emerging media solutions for media and entertainment companies, Sean Merriweather offers extensive expertise as a media strategist, utilizing qualitative and quantitative data to craft stories and develop solid business plans to enhance sales growth and market exposure. Sean's background spans marketing and advertising strategy, sales development, analytics, research, and insights for a broad range of media outlets and platforms, including TV (linear, VOD, OTT, iTV/advanced TV), online and mobile digital media (display, search, video, ad tech), and social media.

She's a collaborative media research and marketing professional with over 15 years of diverse experience delivering advertising solutions to TV networks, digital publishers, ad networks, and entertainment content providers.

Past Courses

Campaign Effectiveness Measurement

A critical component of any advertising campaign is the ability to evaluate its success through specific metrics that need to be impacted (ex.,...