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Steven Millman

Steven Millman

Adjunct Instructor

Steven Millman is an award-winning researcher currently leading all research and operations initiatives across Dynata’s Advertising Solutions division, which provides activation and campaign measurement over the entire lifecycle of a campaign. In this role, Steven is also responsible for automation, innovation, and thought leadership. Prior to joining Dynata, Steven was Chief Scientist at Simmons Research (MRI-Simmons) leading measurement sciences and developing new products. Before Simmons Research, Steven served as Senior Vice President for Research at comScore, where he led the ad effectiveness line of business, along with all custom survey work, combining self-report with behavioral data. Throughout his career, Steven has maintained a focus on innovation, quantitative and statistical analysis, survey, research design and other applied research techniques.

Currently Teaching

Strategic and Managerial Considerations in Use of LLMs in Marketing & Advertising Research

This course focuses on the integration of large language models (LLMs) from both a strategic and operational perspective. Students will explore...