Court StroudAdjunct Instructor
Court Stroud is an adjunct, writer, and media strategy consultant who has worked at Univision, Telemundo, TV Azteca, CBS Interactive, and digital startups. Founder of consulting practice The Cledor Group, the Texas native has helped companies such as Comcast, NBCU (NBC, Telemundo, NBC Sports), Sony Entertainment Pictures, and BBC Studios navigate today’s tumultuous media landscape in traditional and emerging media.
As an adjunct faculty member at NYU and Columbia, Stroud has designed pre-college, undergraduate, and graduate courses including “Innovations in Marketing: Diversity in US Media & Advertising,” “Selling Your Pitch: Essentials of the Business of Television,” “Introduction to Marketing Communications: How Companies Reach Consumers,” and “Digital Media & Advertising.” He co-created a course about the fundamentals of digital advertising certified by the Internet Advertising Bureau (IAB).
Court’s byline appears in the New York Times, Washington Post, and Forbes, where he serves as a contributing writer. A member of ASJA (American Society of Journalists and Authors), the NWU (National Writers’ Union), and NLGJA (Association of LGBTQ Journalists), the Manhattan resident received a 2019 New York Press Association First Place Award, a 2021 New York Foundation for the Artist (NYFA) City Artist Corp Grant, a 2021 Lambda Literary Fellowship, and the 2022 ASJA "Arlenes: Articles That Make a Difference" Award. Court is co-host and executive producer of The Revolución podcast which interviews tastemakers like Gloria Estefan, Edward James Olmos, Ana Navarro, and Danny Trejo.
Foundations of Advertising Research
This foundational course introduces students to the use of research and insights in developing the marketing and advertising journey. Students...