The New York Times reported in March 2014 that the overall economy was expanding slowly but that one sector was vibrant: nonprofits, which had been growing at a breakneck pace. From 2001 to 2011, the number of nonprofits in the United States grew 25 percent, while the number of for-profit businesses rose by one-half percent, according to figures compiled by the Urban Institute. With the increase in nonprofit organizations, there is an immediate need for fundraisers who have nonprofit experience and expert knowledge of the principles and practices of fundraising. Fundraising jobs are projected to grow nine percent from 2014 to 2024, faster than the average for all occupations. Strong employment growth, driven by the continued need to raise money, results in good job opportunities.
The Advanced Diploma in Fundraising Practices will provide current fundraisers and those interested in entering the fundraising field a prescriptive program to expand their knowledge of the nonprofit sector and charitable giving. Those interested in a career change may consider working in the nonprofit sector, with an increased understanding of fundraising’s important role in financing charitable organizations.
As a student in this program, you will produce a multiyear fundraising strategy plan and a case for support for the organization in which you work or volunteer. The plan will include financial goals for the current year and the next four years, tactics for fundraising (annual appeal, major gifts, planned and estate gifts, corporate and foundation support, special events, and leadership support), a detailed timeline, and personnel responsibilities. A well-written case for support is a compelling document that explains the organization’s mission to donors to encourage financial commitment and charitable giving.
- Written and spoken communication skills to secure charitable gifts
- The ability to motivate and manage others
- The skills to research, develop, and write a multiyear fundraising strategy plan
- Strategies to increase contributions from individuals and groups by building effective relationships
- Development Associate/Assistant
- Annual Giving Coordinator
- Data and Gift Processing Manager
- Advancement Services Coordinator
- Major Gift Officer
You'll Walk Away With
- The ability to design a multiyear strategic fundraising plan and to write a case for support
- Writing skills to produce effective annual appeal letters
- Research knowledge to identify prospective major donors
- Knowledge of the major gift solicitation process
- The ability to identify stewardship activities and to manage databases