Building a Restaurant Success: From Brand Positioning to Target Marketing
If the key to a successful restaurant were just cooking great food, then failures would be few and far between. Financing, the right location, and a capable staff also are necessities. But just as important is cultivating a brand image that is unique and authentic and that resonates with customers. This course provides current business owners or budding restaurateurs with the skills needed to develop a coherent brand and to communicate with potential customers and across marketing channels like social media, promotions, and events. Learn how to continually measure customer satisfaction through affordable market research techniques, so that you can best respond to changes in customer expectations and ensure long-term success. This course provides fundamental knowledge about marketing strategies, including segmentation, traditional and digital advertising, public relations, and storytelling. The core elements of brand standards are covered, including how to define a vision statement, core values, and a unique selling proposition, and how to incorporate these concepts into the logo, menus, restaurant design, and employee onboarding procedures.
You'll Walk Away with
- Proven methods to engage with target customers
- Cost-effective market research techniques
- Restaurant managers, owners, and executive chefs
- Restaurant or catering professionals