Public Relations: The Principles of the Practice
Analyze the principles and ethical components underlying the management of a sound public relations program using both a theoretical and real-world approach. Examine the specific requirements for interacting successfully with various publics—from consumers to media—with regard to crisis, image building, and social responsibility. Survey industry-derived case studies to better understand how to design and implement effective public relations campaigns.
You'll Walk Away with
- A broad overview to the key competencies and technical skills that the public relations profession requires
- An understanding of how to design and implement effective public relations efforts
- Professionals who want to explore the core concepts of public relations
- Professionals with little to no knowledge of public relations