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Public Relations: The Principles of the Practice

Analyze the principles and ethical components underlying the management of a sound public relations program using both a theoretical and real-world approach. Examine the specific requirements for interacting successfully with various publics—from consumers to media—with regard to crisis, image building, and social responsibility. Survey industry-derived case studies to better understand how to design and implement effective public relations campaigns.

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You'll Walk Away with

  • A broad overview to the key competencies and technical skills that the public relations profession requires
  • An understanding of how to design and implement effective public relations efforts

Ideal for

  • Professionals who want to explore the core concepts of public relations
  • Professionals with little to no knowledge of public relations

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