• Enrollment system is currently unavailable. We apologize for the inconvenience. Please try again later.

Public Relations: The Principles of the Practice

Analyze the principles and ethical components underlying the management of a sound public relations program using both a theoretical and real-world approach. Examine the specific requirements for interacting successfully with various publics—from consumers to media—with regard to crisis, image building, and social responsibility. Survey industry-derived case studies to better understand how to design and implement effective public relations campaigns.

More details

You'll Walk Away with

  • A broad overview to the key competencies and technical skills that the public relations profession requires
  • An understanding of how to design and implement effective public relations efforts

Ideal for

  • Professionals who want to explore the core concepts of public relations
  • Professionals with little to no knowledge of public relations
NO open sections available for this course at the moment. Please check back next semester.
Toggle

Closed

    • Section

      1
    • Semester

      Fall 2018
    • Date

      Sep 19 - Oct 31
    • Day

      Wednesday
    • Time

      6:00PM-9:30PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      7
    • Location

      Midtown Center
    Tuition $960