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Annual Appeal Campaigns

Annual appeal campaigns are the cornerstone of strong fundraising programs in the nonprofit sector, regardless of organization size or area of interest. In 2020 charitable giving in the United States totaled $471.44 billion. Of that sum, $324.10 billion––or 69 percent––came from individuals.

This course will focus on what motivates giving and how nonprofit organizations secure, retain, and increase annual gifts from individuals. Sessions will look at prospect identification, solicitation methods, donor analytics and technology, as well as donor engagement, communications, and stewardship. Volunteer leadership and Board involvement will be explored. The connection between annual appeal campaigns and capital campaigns will also be discussed.

  • An understanding of the philanthropic sector
  • Organization elevator pitch 

  • Constituencies, donor demographics, and the donor lifecycle 

  • Data mining and fundraising software 

  • Donor communications plan and recognition strategies 

  • Corporate and foundation appeals 

  • Careers in fundraising 

This course is eligible towards the completion of the Certificate in Fundraising . Bundle your coursework and earn a professional credential that communicates knowledge and skills gained. Declared Certificate students receive 10% off of courses within the program.
Note: Full participation in Annual Appeal Campaigns is applicable for 15 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

More details

You'll Walk Away with

  • The knowledge to secure funding for general operations
  • The ability to cultivate new donors
  • Techniques to increase individual donors’ support
  • Effective stewardship skills
  • An understanding of the fundamentals of the annual appeal process

Ideal for

  • Annual fund officers
  • Volunteer board members
  • Development committee members
  • Communications officers
  • Career changers with interest in the nonprofit sector
NO open sections available for this course at the moment. Please check back next semester.