Introduction to Digital Storytelling, Innovation, and Fundraising: Intensive in Fundraising
Nonprofits in the US and around the world are forced to innovate to remain relevant in today’s rapidly changing world in which budgets are stretched, people are sheltering in place and are increasingly having to embrace digital platforms to work, live and connect. Nonprofits that previously focused on fundraising and engagement activities that are largely in-person, now have to diversify their efforts to activate current and prospective supporters and even deliver services.
In this virtual and highly interactive four-session course, students will learn about strategies, tools and tactics that will enable their organizations to leverage digital platforms to effectively and efficiently raise awareness about their causes, diversify fundraising and innovate to become more relevant. In this course, students will be provided with an overview of the trends, best practices, strategies and tools necessary to develop a digital strategy (e.g., SWOT analysis, content strategy, and metrics) designed to increase fundraising and improve supporter engagement.
You'll Walk Away with
- Information on how technology and the Internet are changing fundraising practices
- Knowledge of the impact of e-communications on giving behavior
- Annual giving staff members
- Major gift officers
- Career changers
- Nonprofit volunteers