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Introduction to Digital Storytelling, Innovation, and Fundraising: Intensive in Fundraising

As Americans turn increasingly to the Internet for information, communication, and transactions, nonprofits are using online tools to acquire and serve donors. In class, examine case studies from successful nonprofits, while exploring the rise of social networks; the cost-benefit ratio of online activities; the impact of e-communications on giving behavior, advocacy, and volunteering; and the challenge of integrating email and traditional direct marketing. This course benefits current and aspiring managers of Internet fundraising or direct marketing programs, as well as career changers who want to know how the Internet is affecting fundraising.

More details

You'll Walk Away with

  • Information on how technology and the Internet are changing fundraising practices
  • Knowledge of the impact of e-communications on giving behavior

Ideal for

  • Annual giving staff members
  • Major gift officers
  • Career changers
  • Nonprofit volunteers

1 section

  • Summer 2020

    • Section

    • Semester

      Summer 2020
    • Date

      Jul 20 - Jul 23
    • Day

    • Time

      • In-Person
    • Format

      • In-Person
    • Sessions

    • Location

      Woolworth Building