Digital Fundraising and Social Media
Case studies and new industry data probe how online and mobile technologies are changing the ways that donors give money and that organizations raise it. Course topics include the integration of social media with online fundraising, the use of video for engagement and fundraising, the changing role of websites, integration of online and offline channels, multichannel message development, and the use of mobile applications and texting for list building and fundraising. Explore the organizational issues resulting from new technology, including cost-benefit challenges, proliferating databases and data, and management structure. Review the web and social media strategies, as well as organizational practices, through class discussion.
You'll Walk Away with
- An understanding of social media and online fundraising tools
- Knowledge of the complexity of technology and fundraising
- Fundraising staff members
- Annual fund directors
- Database managers