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Digital Fundraising and Social Media

Case studies and new industry data probe how online and mobile technologies are changing the ways that donors give money and the ways that organizations raise it. Course topics include the integration of social media with digital engagement and fundraising; the use of video for engagement and fundraising; the role of dynamic and mobile-enabled websites; multichannel message development; the importance of leveraging crowdfunding and influencers to amplify reach and increase potential funds raised; and the use of mobile applications, SMS messaging, and mobile wallets for marketing and fundraising. Explore the organizational issues resulting from new technology, including cost-benefit challenges, proliferating databases and data, and privacy issues. Review web, social media, and mobile strategies, as well as organizational practices, through class discussion and primary and secondary research.

Note: Full participation in Digital Fundraising and Social Media is applicable for 20 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

More details

You'll Walk Away with

  • An understanding of social media and online fundraising tools
  • Knowledge of the complexity of technology and fundraising

Ideal for

  • Fundraising staff members
  • Annual fund directors
  • Database managers

1 section

  • Spring 2019

    • Section

      001
    • Semester

      Spring 2019
    • Date

      Mar 27 - May 15
    • Day

      Wednesday
    • Time

      6:30PM-9:00PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      8
    • Location

      Woolworth Building