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Intro to Analytics and Digital Tools for Global Nonprofit

Nonprofits work to change the world, but how do such organizations analyze and measure the impact they have? This course is geared toward individuals in, or thinking about getting involved in, the nonprofit sphere who seek to acquire the skills for tracking and measuring impact. Begin by studying a theory of impact mapping, and then gain a foundation in Google Analytics so that you can work toward getting certified with that tool. Next, you will learn how to use social media advertising and branding and how to apply for, manage, and employ the Google Ad Grant as an impact tool. At the end of the course, you will leave with both a theoretical grounding and technological skills that can be utilized at any social impact organization.

More details

You'll Walk Away with

  • The ability to strategize and theorize the bridging digital divide
  • Skills in Google Analytics
  • Knowledge of social media branding and advertising
  • Experience in how to approach and manage technology projects
  • Familiarity with Google Ad Grants

Ideal for

  • Professionals who work at an NGO or nonprofit and who would like to gain more skills in analytics and digital tools
  • Students who are interested in the analytical aspect of NGOs/nonprofits and who want to know how it fits with the fields of communications, fundraising, and outreach
NO open sections available for this course at the moment. Please check back next semester.