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Designing for Digital Advertising

According to the Interactive Advertising Bureau (IAB), spending for mobile marketing will continue to grow rapidly, even surpassing spending for desktop marketing by 2018. In this two-session workshop-style course, acquire practical experience and invaluable knowledge of design and advertising techniques for both mobile and desktop. Through hands-on application of these digital advertising design techniques, you will develop your own collateral. In class, you will create your own digital ads; learn social media tactics; and explore different versions of digital advertising, including native advertising, video advertising, interactive ads, landing pages, and more. This course introduces and employs a variety of user-friendly software tools for creating polished, effective ads. Learn how to do everything from selecting the image and the font to publishing the ad message in seconds.

More details

You'll Walk Away with

  • Knowledge of various forms of digital advertising
  • The skills to design and develop your own digital advertising collateral
  • An understanding of how digital advertising can help a business

Ideal for

  • Novice marketers seeking hands-on experience with user-friendly tools for creating digital advertising
  • Small business owners who are interested in learning about the latest technology and trends in digital advertising

1 section

  • Summer 2017
    • Section

      001
    • Semester

      Summer 2017
    • Date

      Jun 5 - Jun 26
    • Day

      Monday
    • Time

      6:15PM-9:00PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      4
    • Location

      Washington Square
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Closed

    • Section

      2
    • Semester

      Spring 2017
    • Date

      Apr 15 - Apr 16
    • Day

      Sa, Su
    • Time

      10:00AM-3:00PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      2
    • Location

      Washington Square
    Tuition $475