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Social Media Analytics

This course provides an overall introduction to essential digital analytics and big data theories that shape social media analytics efforts. Receive training in various social media platforms’ analytics tools and in industry tools such as Crimson Hexagon and Brandwatch. Gain an understanding of how to establish reporting structures for a brand’s social media channels and how to set strategy and KPIs for future social media efforts. Explore the evolving features that social media channels create. Also, discuss how brands should anticipate and build content targeting strategies based upon actions and analytics.

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You'll Walk Away with

  • Best practices for applying digital analytics to current social media reporting efforts within an organization
  • The ability to critically evaluate social media analytics tools and software in terms of clients’ needs
  • Strategies and procedures for integrated marketing reporting and analytics that focus on social marketing efforts
  • Predictive analytics strategies for customer content remarketing on social media platforms

1 section