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Digital Marketing: Content Strategy

Through readings, case studies, and hands-on projects, you will come away from this course with an understanding of successful online marketing strategies, user-generated content, search, social media and networks, mobile, and web analytics. To supplement concepts, leading marketers, designers, and content strategists from the industry will address special topics, such as email marketing, user experience design, search engine optimization (SEO), online community building, and mobile and geo-marketing. Also, examine these topics firsthand through group projects and exercises, and leave this course with a solid understanding of the available digital marketing tactics, tools, and resources.

More details

You'll Walk Away with

  • A content strategy to support a brand’s goals and the needs of customers throughout their journey
  • The ability to assess a brand’s content marketing efforts and to make recommendations for improvement
  • The expertise to create different types of content and to measure their effectiveness
  • An understanding of how different forms of content—including text, audio, images, video, mobile, and social—are packaged to best serve marketing objectives
  • An understanding of how to effectively use and repurpose content, curate content from various sources, and leverage assets to best achieve objectives
  • The ability to distribute content across channels to support inbound marketing activities
NO open sections available for this course at the moment. Please check back next semester.


    • Section

    • Semester

      Summer 2019
    • Date

      Jun 3 - Jun 26
    • Day

      M, W
    • Time

      • In-Person
    • Format

      • In-Person
    • Sessions

    • Location

      Washington Square
    Tuition $900